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~source:"econis"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Sammlung"
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Marketing theory
Marketingtheorie
Marketingmanagement
40
Marketing management
39
Theorie
10
Theory
10
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Relationship marketing
6
USA
5
United States
5
Innovation management
4
Innovationsmanagement
4
Marketing
4
Rajan Varadarajan
4
Strategisches Management
4
Estimation
3
Innovation
3
International marketing
3
Internationales Marketing
3
Schätzung
3
Strategic management
3
Advertising
2
Competitive strategy
2
Deutschland
2
Firm performance
2
Germany
2
Inter-firm cooperation
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Management
2
Market research
2
Marktforschung
2
Online retailing
2
Online-Handel
2
Organisatorischer Wandel
2
Organizational change
2
Scientific method
2
Social Web
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Social web
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Unternehmenserfolg
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6
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Article in journal
169
Aufsatz in Zeitschrift
169
Lehrbuch
79
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68
Aufsatz im Buch
57
Book section
57
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
37
Non-commercial literature
37
Konferenzschrift
33
Hochschulschrift
30
Thesis
25
Conference proceedings
22
Aufsatzsammlung
21
Reprint
18
Arbeitspapier
17
Glossar enthalten
17
Glossary included
17
Working Paper
17
Bibliografie enthalten
9
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Conference paper
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CD-ROM, DVD
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Elektronischer Datenträger
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Bibliografie
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Series
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Accompanied by computer file
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English
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German
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Sheth, Jagdish N.
5
Wind, Yoram
2
Freter, Hermann
1
Grönroos, Christian
1
Kotler, Philip
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Krishnan, Balaji C.
1
Reibstein, David J.
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Universität Siegen / Lehrstuhl für Marketing
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Legends in marketing
5
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ECONIS (ZBW)
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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2
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
3
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
4
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
5
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
6
Ausgewählte Beiträge zum Marketing
Freter, Hermann
-
1987
Persistent link: https://www.econbiz.de/10000788573
Saved in:
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