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~source:"econis"
~subject:"Marketingtheorie"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Marketingtheorie
Online-Marketing
Marketingmanagement
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241
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241
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Ratten, Vanessa
4
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2
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Le Dung
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2
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2
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Yarkin, Dincer
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1
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Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
The impact of theory on representations of the consumer and the marketing organisation
6
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Marketing in the cyber era : strategies and emerging trends
4
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
E-marketing ; Vol. 3
3
Effective digital marketing for improving society behavior toward DEI and SDGs
3
Interactive and multi-channel marketing
3
Interdisciplinary management research XVI ; 1
3
Major theoretical debates and contemporary issues in marketing theory
3
Advances in electronic marketing
2
Contemporary approaches of digital marketing and the role of machine intelligence
2
Critical marketing : defining the field
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital marketing : global strategies from the world's leading experts
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
Handbook of research on integrating social media into strategic marketing
2
Integrated marketing communication
2
Internet advertising : theory and research
2
Marketing analysis in sport business : global perspectives
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Strategic corporate communication in the digital age
2
Strategic marketing in tourism services
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The evolution of integrated marketing communications : the customer-driven marketplace
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The marketing book
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
Advances in analytics and applications
1
Advertising in new formats and media : current research and implications for marketers
1
Application of gaming in new media marketing
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Applying business intelligence and innovation to entrepreneurship
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
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Big data, mining, and analytics : components of strategic decision making
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ECONIS (ZBW)
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Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
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2
Challenges and opportunities for recommender systems in media markets
Ranaivoson, Heritiana
;
Smets, Annelien
;
Ballon, Pieter
- In:
De Gruyter handbook of media economics
,
(pp. 215-227)
.
2024
Persistent link: https://www.econbiz.de/10014538897
Saved in:
3
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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4
Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
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5
Perceived organizational support - effectuating digital marketing communication and facilitating Sustainable Development Goals 3, 8 and 16 : an integrative literature review
In:
Effective digital marketing for improving society …
,
(pp. 154-179)
.
2024
Persistent link: https://www.econbiz.de/10014463412
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6
The usage of digital marketing tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
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7
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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9
Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Sahdev, Supriya Lamba
;
Krishnan, Chitra
- In:
New business frontiers in the metaverse
,
(pp. 91-99)
.
2024
Persistent link: https://www.econbiz.de/10014580626
Saved in:
10
A policy framework for sustainable marketing practices and brand evaluation through Instagram marketing
Jalal, Syed Muhammad
;
Arshad, Iqra
;
Khalil, Shahid
; …
- In:
Emerging technologies and marketing strategies for …
,
(pp. 70-87)
.
2024
Persistent link: https://www.econbiz.de/10014635500
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