//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Marketingtheorie"
~subject:"SME"
~type_genre:"CD-ROM, DVD"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
SME
Marketing management
15
Marketingmanagement
15
Marketing
6
Theorie
4
Theory
4
International marketing
3
Internationales Marketing
3
Marketing theory
3
USA
3
United States
3
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
Relationship marketing
2
Selling
2
Verbraucherverhalten
2
Verkauf
2
Advertising
1
Advertising effects
1
Computer-assisted marketing
1
Denmark
1
Direct marketing
1
Direktmarketing
1
Dänemark
1
Electric power industry
1
Elektrizitätswirtschaft
1
Gas industry
1
Gaswirtschaft
1
IT-gestütztes Marketing
1
Iceland
1
Island
1
Kommunikationsstrategie
1
Market segmentation
1
Marktsegmentierung
1
Norway
1
Norwegen
1
Sales promotion
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
CD-ROM, DVD
Article in journal
670
Aufsatz in Zeitschrift
670
Aufsatz im Buch
149
Book section
149
Lehrbuch
81
Textbook
70
Collection of articles of several authors
67
Sammelwerk
67
Graue Literatur
66
Non-commercial literature
66
Hochschulschrift
58
Thesis
52
Konferenzschrift
35
Arbeitspapier
32
Aufsatzsammlung
32
Working Paper
32
Case study
26
Fallstudie
26
Conference proceedings
24
Bibliografie enthalten
21
Bibliography included
21
Reprint
21
Glossar enthalten
17
Glossary included
17
Ratgeber
13
Guidebook
11
Festschrift
7
Collection of articles written by one author
6
Conference paper
6
Konferenzbeitrag
6
Sammlung
6
Handbook
5
Handbuch
5
Mehrbändiges Werk
5
Multi-volume publication
5
Elektronischer Datenträger
3
Fallstudiensammlung
3
Bibliografie
2
Monografische Reihe
2
more ...
less ...
Language
All
English
3
Author
All
McCarthy, Edmund Jerome
2
Perreault, William D.
2
Boyd, Harper W.
1
Larréché, Jean-Claude
1
Mullins, John W.
1
Walker, Orville C.
1
Published in...
All
McGraw-Hill/Irwin series in marketing
2
McGraw-Hill/Irwin series in management
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
2
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
3
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->