//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Supplier relationship management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Supplier relationship management
Marketingmanagement
16,438
Marketing management
16,151
Marketing
3,307
Consumer behaviour
2,494
Konsumentenverhalten
2,494
Theory
2,246
Theorie
2,244
Beziehungsmarketing
1,861
Relationship marketing
1,860
Deutschland
1,629
Germany
1,598
Markenführung
1,358
Brand management
1,356
USA
1,284
United States
1,260
Online-Marketing
1,148
Internet marketing
1,106
Strategisches Management
1,105
Unternehmenserfolg
1,033
Firm performance
1,030
Strategic management
882
Innovation
847
KMU
763
SME
763
Internationales Marketing
739
International marketing
733
Marktforschung
686
Social Web
671
Social web
671
Werbung
630
Markenimage
601
Brand image
598
Advertising
583
Market research
576
Marketing theory
537
Innovationsmanagement
528
Innovation management
514
Lieferantenmanagement
502
more ...
less ...
Online availability
All
Undetermined
267
Free
73
Type of publication
All
Article
549
Book / Working Paper
473
Journal
9
Type of publication (narrower categories)
All
Article in journal
450
Aufsatz in Zeitschrift
450
Lehrbuch
100
Aufsatz im Buch
99
Book section
99
Textbook
85
Collection of articles of several authors
84
Sammelwerk
84
Hochschulschrift
68
Graue Literatur
61
Non-commercial literature
61
Thesis
59
Aufsatzsammlung
46
Konferenzschrift
37
Arbeitspapier
27
Working Paper
27
Conference proceedings
25
Bibliografie enthalten
24
Bibliography included
24
Handbook
22
Handbuch
22
Case study
19
Fallstudie
19
Reprint
19
Glossar enthalten
17
Glossary included
17
Festschrift
8
Collection of articles written by one author
6
Mehrbändiges Werk
6
Multi-volume publication
6
Sammlung
6
Conference paper
5
Konferenzbeitrag
5
CD-ROM, DVD
3
Elektronischer Datenträger
3
Bibliografie
2
Fallstudiensammlung
2
Guidebook
2
Medienkombination
2
Monografische Reihe
2
more ...
less ...
Language
All
English
804
German
219
Polish
8
French
3
Romanian
1
Russian
1
Slovak
1
Swedish
1
more ...
less ...
Author
All
Homburg, Christian
26
Kotler, Philip
25
Bruhn, Manfred
16
Kleinaltenkamp, Michael
16
Keller, Kevin Lane
15
Sheth, Jagdish N.
14
Perreault, William D.
9
Kumar, V.
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Di Benedetto, C. Anthony
6
Freiling, Jörg
6
Grönroos, Christian
6
Mullins, John W.
6
Pilarczyk, Bogna
6
Aghazadeh, Hashem
5
Bauer, Hans H.
5
Cannon, Joseph P.
5
Plinke, Wulff
5
Webster, Frederick E.
5
Backhaus, Klaus
4
Baker, Stephen
4
Dibb, Sally
4
Håkansson, Håkan
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Lilien, Gary L.
4
Lindgreen, Adam
4
Madhavaram, Sreedhar
4
Möller, K. E. Kristian
4
Opresnik, Marc Oliver
4
Valla, Jean-Paul
4
Albers, Sönke
3
Baker, Michael John
3
Blankson, Charles
3
more ...
less ...
Institution
All
American Marketing Association
28
Springer Fachmedien Wiesbaden
3
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Cranfield School of Management
1
Deutsches Institut für Normung
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Science Institute <Cambridge, Mass.>
1
National Council of Applied Economic Research
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Summer Educators' Conference
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Tūran Universitetí
1
USA / Department of Agriculture
1
Universität Siegen / Lehrstuhl für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Univerzita Komenského v Bratislave / Katedra marketingu
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
74
The journal of business & industrial marketing
38
Journal of business research : JBR
22
Journal of marketing management : MM
17
SpringerLink / Bücher
17
Lehrbuch
16
Journal of business-to-business marketing
14
Journal of strategic marketing
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of the Academy of Marketing Science
10
Legends in marketing
10
Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
European journal of marketing : EJM
7
Marketing theory and applications
7
McGraw-Hill/Irwin series in marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of production economics
5
Marketing intelligence & planning
5
Zeszyty naukowe
5
Berichte aus der Betriebswirtschaft
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing : ZFP ; journal of research and management
4
Technischer Vertrieb
4
Amfiteatru economic : an economic and business research periodical
3
Australasian marketing journal
3
Business horizons
3
Business-to-Business-Marketing
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developing digital marketing : relationship perspectives
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
1
Showing
31
-
40
of
1,031
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
32
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
33
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
34
Special issue: COVID-19: advancing international marketing theory and guiding practice
Christofi, Michael
(
ed.
);
Kvasova, Olga
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470112
Saved in:
35
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
36
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
37
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
38
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
39
Effective long-term relationship management strategies to enhance value co-creation among business partners
Kanyarat Sukhawatthanakun
- In:
Journal for international business and entrepreneurship …
15
(
2023
)
2
,
pp. 263-294
Persistent link: https://www.econbiz.de/10014424732
Saved in:
40
The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->