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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Marketingtheorie
Marketingmanagement
158
Marketing management
156
Marketing theory
24
Consumer behaviour
22
Konsumentenverhalten
22
USA
20
United States
20
Theorie
18
Theory
18
Brand management
15
International marketing
15
Internationales Marketing
15
Markenführung
15
Marketing
15
Beziehungsmarketing
14
Relationship marketing
14
Strategisches Management
12
Strategic management
11
Brand image
9
Firm performance
9
Markenimage
9
Unternehmenserfolg
9
Innovation
8
Competitive strategy
7
Wettbewerbsstrategie
7
Innovation management
6
Innovationsmanagement
6
Market entry
6
Markteintritt
6
Advertising
5
Distribution channel
5
Nonprofit marketing
5
Nonprofit-Marketing
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Vertriebsweg
5
Welt
5
Werbeplanung
5
Werbung
5
World
5
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4
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Article
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Book / Working Paper
7
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Collection of articles written by one author
Reprint
Article in journal
167
Aufsatz in Zeitschrift
167
Lehrbuch
79
Textbook
68
Aufsatz im Buch
56
Book section
56
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
37
Non-commercial literature
37
Konferenzschrift
33
Hochschulschrift
30
Thesis
25
Conference proceedings
22
Aufsatzsammlung
21
Arbeitspapier
17
Glossar enthalten
17
Glossary included
17
Working Paper
17
Bibliografie enthalten
9
Bibliography included
9
Festschrift
7
Sammlung
6
Case study
5
Fallstudie
5
Mehrbändiges Werk
5
Multi-volume publication
5
Conference paper
4
Handbook
4
Handbuch
4
Konferenzbeitrag
4
CD-ROM, DVD
3
Elektronischer Datenträger
3
Bibliografie
2
Monografische Reihe
2
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2
Accompanied by computer file
1
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English
23
German
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Sheth, Jagdish N.
5
Grönroos, Christian
2
Kotler, Philip
2
Webster, Frederick E.
2
Wind, Yoram
2
Akaah, Ishmael P.
1
Anderson, Paul F.
1
Bloomfield, Daniel
1
Brownlie, Douglas
1
Cadogan, John W.
1
Dadzie, Kofi Q.
1
Diamantopoulos, Adamantios
1
Doyle, Peter
1
Freter, Hermann
1
Gregory, Gary
1
Hollander, Stanley C.
1
Hutt, Michael D.
1
Håkansson, Håkan
1
Karavdic, Munib
1
Kerr, Gayle
1
Krishnan, Balaji C.
1
Levy, Sidney J.
1
Maclaran, Pauline
1
Moorman, Christine
1
Reibstein, David J.
1
Reingen, Peter H.
1
Riordan, Edward A.
1
Ronchetto, John R.
1
Saren, Michael
1
Shapiro, Benson P.
1
Östberg, Claes
1
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Universität Siegen / Lehrstuhl für Marketing
1
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The impact of theory on representations of the consumer and the marketing organisation
6
Legends in marketing
5
Major theoretical debates and contemporary issues in marketing theory
3
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 1
1
Marketing strategy processes and tools
1
SAGE library in marketing
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
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ECONIS (ZBW)
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
2
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
3
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
4
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
5
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
6
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
7
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
8
Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
Saved in:
9
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
10
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
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