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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Handbuch"
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Marketingtheorie
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85
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33
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33
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29
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13
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12
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ECONIS (ZBW)
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Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2014
-
3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014008091
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2
Handbook of marketing strategy
Shankar, Venkatesh
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009535174
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3
Handbook of business-to-business marketing
Lilien, Gary L.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009492438
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4
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
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