Handbook of marketing strategy
ed. by Venkatesh Shankar ...
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Shankar, Venkatesh (ed.) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XXI, 504 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enth. 27 Beitr. |
| ISBN: | 1-78195-154-3 ; 978-1-78195-154-5 ; 1-84980-098-7 ; 978-1-84980-098-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535174