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~source:"econis"
~subject:"Oligopoly"
~subject:"Werbewirkung"
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Oligopoly
Werbewirkung
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ECONIS (ZBW)
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Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Gabel, Sebastian
;
Molitor, Dominik
;
Spann, Martin
- In:
Marketing science
43
(
2024
)
4
,
pp. 723-733
Persistent link: https://www.econbiz.de/10014636294
Saved in:
2
The effects of sin taxes and advertising restrictions in a dynamic equilibrium
Abi-Rafeh, Rossi
;
Dubois, Pierre
;
Griffith, Rachel
; …
-
2023
Persistent link: https://www.econbiz.de/10014383410
Saved in:
3
Misleading Advertisements : A closer look at advertisements of Cryptocurrency Exchanges
Kumar, Aman
-
2022
Persistent link: https://www.econbiz.de/10014361295
Saved in:
4
The effects of sin taxes and advertising restrictions in a dynamic equilibrium
Abi-Rafeh, Rossi
;
Dubois, Pierre
;
Griffith, Rachel
; …
-
2023
Persistent link: https://www.econbiz.de/10014380966
Saved in:
5
Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara
;
Avery, Rosemary J.
;
Eisenberg, Matthew
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
Saved in:
6
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
7
Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
8
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
9
Research on unhealthy food and beverages advertising targeting children : systematic literature review and directions for future research
Srivastava, Ritu
;
Gupta, Parul
- In:
Australian journal of management
47
(
2022
)
4
,
pp. 749-772
Persistent link: https://www.econbiz.de/10013396320
Saved in:
10
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
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