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~source:"econis"
~subject:"Online-Marketing"
~subject:"Werbeträger"
~subject:"Zielgruppe"
~type_genre:"Book section"
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Online-Marketing
Werbeträger
Zielgruppe
Advertising planning
208
Werbeplanung
208
Marketing management
38
Marketingmanagement
38
Advertising effects
33
Internet marketing
33
Werbewirkung
33
Deutschland
32
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32
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25
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23
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23
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21
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Pepels, Werner
3
Bruhn, Manfred
2
King, Stephen
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Nyren, Chuck
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Topsümer, Füsun
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Yarkin, Dincer
2
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Leitfaden Online-Marketing ; [Bd. 1]
16
Handbook of research on effective advertising strategies in the social media age
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
A master class in brand planning : the timeless works of Stephen King
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
Organisation und praktische Anwendung
2
AI-driven marketing research and data analytics
1
Advertising, promotion, and new media
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Breaking new ground in theory and practice
1
Case study and review
1
Cases on strategic social media utilization in the nonprofit sector
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
Fashion marketing
1
Handbook of Islamic marketing
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Instrumente zur Gestaltung von After Sales Services
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Kellogg on marketing
1
Kulturmarketing
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Management and innovation in the media industry
1
Measuring and managing brands
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
New state of MCDM in the 21st century : selected papers of the 20th International Conference on Multiple Criteria Decision Making 2009
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The Sage handbook of advertising
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
Theorie und Praxis der Werbung in den Massenmedien
1
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ECONIS (ZBW)
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11
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
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12
Ansatzpunkte der Werbepolitik zur Förderung emotionaler Kundenbindung im Facheinzelhandel : dargestellt am Beispiel TROTHE OPTIK
Elste, Ina
;
Kloevekorn-Norgall, Kristian
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 373-403)
.
2013
Persistent link: https://www.econbiz.de/10009774628
Saved in:
13
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
Saved in:
14
How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van
;
Benavides, Cristóbal
- In:
Handbook of social media management : value chain and …
,
(pp. 703-713)
.
2013
Persistent link: https://www.econbiz.de/10009763867
Saved in:
15
Der Wettbewerb um Verbindlichkeit oder : kann Facebook Bier verkaufen?
Terlohr, Thorsten
;
Künkler, Ben
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 225-236)
.
2012
Persistent link: https://www.econbiz.de/10009553523
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16
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
17
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
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18
Ad intrusiveness of location-based advertising : a virtual reconstruction
Hühn, Arief Ernst
;
Ketelaar, Paul
;
Khan, Vassilis-Javed
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 191-207)
.
2012
Persistent link: https://www.econbiz.de/10009748099
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19
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
20
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
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