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~source:"econis"
~subject:"Theorie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Systematic review"
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Search: subject_exact:"Werbewirkungsforschung"
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Advertising effects
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Legends in consumer behavior
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ECONIS (ZBW)
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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2
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
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2015
Persistent link: https://www.econbiz.de/10011444692
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3
Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
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2008
Persistent link: https://www.econbiz.de/10003772250
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4
Selected contributions to market-based management
Sarstedt, Marko
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2008
Persistent link: https://www.econbiz.de/10003743726
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5
Essays on the relationship of public policy and citizens' welfare
Alichi, Ali
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2007
Persistent link: https://www.econbiz.de/10009261381
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6
Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest
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2007
Persistent link: https://www.econbiz.de/10009707363
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7
Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
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8
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011900369
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9
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316514
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10
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons
-
2004
Persistent link: https://www.econbiz.de/10003378813
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