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~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Sportmarketing
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Sports marketing
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
International sports marketing : principles and perspectives
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Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
5
International sport marketing : issues and practice
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
4
Sport public relations and communication
4
Customer-centric marketing strategies : tools for building organizational performance
3
Die Ökonomie des Sports in den Medien
3
Handbook of research on integrating social media into strategic marketing
3
Marketing analysis in sport business : global perspectives
3
The global sport economy : contemporary issues
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
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Entrepreneurial Innovation : Strategy and Competition Aspects
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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International journal of sport finance
2
Managing sport business : an introduction
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Neue Herausforderungen an das Dienstleistungsmarketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Sport and tourism : strategies to develop tourist destinations
2
Sport tourism : concepts and theories
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Sport, Business and Management : an international journal ; SBM
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
A modern guide to sports economics
1
Advances in sports economics
1
Behavioural sports economics : a research companion
1
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
Bibliothek des Sports
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Contemporary issues in sports economics : participation and professional team sports
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ECONIS (ZBW)
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21
Significant influence of a major policy on strategic management and marketing : analyzing the effect of Title IX on collegiate athletics
Kennedy, Joseph C .
;
Kim, Andrew
;
Johnson, Lauren M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 207-218)
.
2022
Persistent link: https://www.econbiz.de/10013475293
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22
Focusing on quality product : development and promotion of robust fitness programs through humanistic coach training
Yuan, Hailiang
- In:
Sport marketing in a global environment : strategic …
,
(pp. 244-257)
.
2022
Persistent link: https://www.econbiz.de/10013475300
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23
Resource mobilization for sport activities in Tanzanian secondary schools : application of strategic internal marketing
Simwanza, Alfa
;
Mabagala, Stephen
- In:
Sport marketing in a global environment : strategic …
,
(pp. 258-270)
.
2022
Persistent link: https://www.econbiz.de/10013475301
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24
Disruptive technologies on sport event marketing new centrality of digital communication
Zagnoli, Patrizia
;
Radicchi, Elena
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10014311217
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25
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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26
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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27
Sport event innovation : a preliminary conceptualization and directions for future research
Hoff, Kristina J.
;
Leopkey, Becca
;
Ellis, Dana
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 618-638
Persistent link: https://www.econbiz.de/10014317600
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28
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
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29
Beauty, preferences and choice exemplified in the sports market
Altman, Hannah Josepha Rachel
;
Altman, Morris
;
Torgler, …
- In:
Behavioural sports economics : a research companion
,
(pp. 201-221)
.
2022
Persistent link: https://www.econbiz.de/10013468458
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30
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
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