Significant influence of a major policy on strategic management and marketing : analyzing the effect of Title IX on collegiate athletics
Joseph C . Kennedy, Andrew Kim and Lauren M. Johnson
| Year of publication: |
2022
|
|---|---|
| Authors: | Kennedy, Joseph C . ; Kim, Andrew ; Johnson, Lauren M. |
| Published in: |
Sport marketing in a global environment : strategic perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-27004-1. - 2022, p. 207-218
|
| Subject: | Sportmarketing | Sports marketing | Geschlecht | Gender | Geschlechterdiskriminierung | Gender discrimination | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003270041-13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013475293