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Agrawal, Noopur
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Business of bollywood : the changing dimensions
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The Icfai University Press on Indian corporate success stories
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ECONIS (ZBW)
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Branding through Bollywood : a new way of brand positioning
Agrawal, Noopur
- In:
Business of bollywood : the changing dimensions
,
(pp. 114-120)
.
2009
Persistent link: https://www.econbiz.de/10003813895
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Brand positioning : mantra for success
Agrawal, Noopur
;
Tripathi, Aditya Prakash
- In:
The Icfai University Press on Indian corporate success …
,
(pp. 88-99)
.
2008
Persistent link: https://www.econbiz.de/10003889785
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