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Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan, (2018)
Brand placement in films as a marketing exercise
Narang, Tanu, (2009)
Product placement in Bollywood movies
Barn, Sukhbinder, (2009)
Brand positioning : mantra for success
Agrawal, Noopur, (2008)