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Consumer behaviour
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congruity theory
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consumer behaviour
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Atilgan, Kalender Özcan
2
Atilgan, Kalender Ozcan
1
Atılgan, Kalender Özcan
1
Bayindir, Murat
1
Kangal, Evrim Ersin
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Kara, Ali
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Koç, Özge
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Talaslioğlu, Muharrem
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Gadjah Mada international journal of business
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International journal of electronic marketing and retailing : IJEMR
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Journal of euromarketing
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ECONIS (ZBW)
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Examination of consumers' perceived quality and willingness to buy in the context of price variability and frequency of price change : a study of retail products
Atilgan, Kalender Özcan
;
Kangal, Evrim Ersin
; …
- In:
Gadjah Mada international journal of business
26
(
2024
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10014536421
Saved in:
2
Investigation of the effect of physical evidence and word of mouth on customer satisfaction and purchase intention in professional services
Atılgan, Kalender Özcan
;
Koç, Özge
- In:
International journal of services, economics and management
14
(
2023
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10014311693
Saved in:
3
Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
Atilgan, Kalender Özcan
;
Bayindir, Murat
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10014309994
Saved in:
4
Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan
;
Kara, Ali
- In:
Journal of euromarketing
24
(
2015
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
Saved in:
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