Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Year of publication: |
October-December 2015
|
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Authors: | Atilgan, Kalender Ozcan ; Kara, Ali |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 24.2015, 4, p. 201-223
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Subject: | Price discount depth | hedonic and utilitarian services | congruity theory | Turkey | Hedonischer Preisindex | Hedonic price index | Türkei | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Niedrigpreisstrategie | Low-cost strategy |
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