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Boyle, Brett
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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Secondary market behavior during college football's postseason : evidence from the 2014 Rose Bowl and BCS Championship Game
Rishe, Patrick
;
Reese, Jason
;
Boyle, Brett
- In:
International journal of sport finance
10
(
2015
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011415208
Saved in:
3
How event significance, team quality, and school proximity affect secondary market behavior at March Madness
Rishe, Patrick J.
;
Mondello, Michael
;
Boyle, Brett
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 212-224
Persistent link: https://www.econbiz.de/10010475542
Saved in:
4
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
5
A contingency perspective on psychic distance in international channel relationships
Magnusson, Peter
;
Boyle, Brett A.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
1
,
pp. 77-99
Persistent link: https://www.econbiz.de/10003839989
Saved in:
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