How event significance, team quality, and school proximity affect secondary market behavior at March Madness
Year of publication: |
2014
|
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Authors: | Rishe, Patrick J. ; Mondello, Michael ; Boyle, Brett |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 23.2014, 4, p. 212-224
|
Subject: | Sportveranstaltung | Sport event | Basketball | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour | USA | United States |
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