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Großbritannien
4
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4
Consumer behaviour
3
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Film industry
2
Filmwirtschaft
2
Indian
2
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1940-2010
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English
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Broderick, Anne
6
Garry, Tony
3
Maclaran, Pauline
2
Parsons, Elizabeth
2
Takhar-Lail, Amandeep
2
Beasley, Mark
1
Broderick, Anne J.
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Gill, Deviraj
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Harwood, Tracy
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Lahiffe, Katy
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Journal of marketing management : MM
3
Communicating corporate social responsibility : perspectives and practice
1
Multicultural perspectives in customer behaviour
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
OLC EcoSci
8
RePEc
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USB Cologne (EcoSocSci)
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1
Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
Saved in:
2
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Multicultural perspectives in customer behaviour
,
(pp. 65-80)
.
2014
Persistent link: https://www.econbiz.de/10010399250
Saved in:
3
Has munsnet changed me? : SNS influence on identity adaptation and consumption
Philips, Nichola
;
Broderick, Anne
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1039-1057
Persistent link: https://www.econbiz.de/10010411296
Saved in:
4
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
Saved in:
5
The need for adaptive processes of benchmarking in small business-to-business services
Broderick, Anne
;
Garry, Tony
;
Beasley, Mark
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 324-337
Persistent link: https://www.econbiz.de/10008655584
Saved in:
6
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony
;
Broderick, Anne J.
;
Lahiffe, Katy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
Saved in:
7
Relationship marketing : perspectives, dimensions and contexts
Harwood, Tracy
;
Garry, Tony
;
Broderick, Anne
-
2008
Persistent link: https://www.econbiz.de/10003380526
Saved in:
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