Relationship marketing : perspectives, dimensions and contexts
Tracy Harwood, Tony Garry and Anne Broderick
| Year of publication: |
c 2008
|
|---|---|
| Authors: | Harwood, Tracy ; Garry, Tony ; Broderick, Anne |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 242 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-711422-1 ; 978-0-07-711422-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003380526