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Jeong, Hyun Ju
11
Kim, Jihye
4
Paek, Hye-jin
3
Kim, Mikyoung
2
Choi, Hojoon
1
Chung, Deborah S.
1
Hove, Thomas
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Jeong, Seongkyoon
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Jung, Hyun Ju
1
Krugman, Dean
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Kwon, Kyoung-nan
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Lee, Jaeseok
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Corporate communications : an international journal
1
Health marketing quarterly
1
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1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
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1
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ECONIS (ZBW)
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Appealing to Gen Z with Mother Nature for sustainable consumption : with mediation of psychological closeness to nature and consequence of psychological well-being
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 530-539
Persistent link: https://www.econbiz.de/10014507323
Saved in:
2
Interfirm knowledge sharing for energy efficiency
Lee, Jaeseok
;
Jeong, Seongkyoon
;
Jung, Hyun Ju
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2510-2528
Persistent link: https://www.econbiz.de/10014328706
Saved in:
3
"Not enough yet" : CSR communication of stigmatized industries through news coverage
Jeong, Hyun Ju
;
Chung, Deborah S.
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 857-872
Persistent link: https://www.econbiz.de/10014493909
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
6
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
7
The roles of self-identity cues and public self-consciousness in volunteering for socially stigmatized causes on social media
Jeong, Hyun Ju
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012200056
Saved in:
8
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
9
Corporate social responsibility effects on social network sites
Jeong, Hyun Ju
;
Paek, Hye-jin
;
Lee, Mira
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1889-1895
Persistent link: https://www.econbiz.de/10009772338
Saved in:
10
The effectiveness of two online persuasion claims : limited product availability and product popularity
Jeong, Hyun Ju
;
Kwon, Kyoung-nan
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10009535753
Saved in:
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