The roles of self-identity cues and public self-consciousness in volunteering for socially stigmatized causes on social media
Year of publication: |
2020
|
---|---|
Authors: | Jeong, Hyun Ju |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 32.2020, 1, p. 47-72
|
Subject: | impression management | public self-consciousness | self-identity | social media cause campaigns | socially stigmatized cause | Volunteering intentions |
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