Gupta, Sharad; Kapoor, Anuj Pal; Verma, Harsh; Vij, Madhu - 2021
Retailing as an industry is expanding in India by leaps every year creating new stores, novel store formats and hundreds of jobs. Amid closing of many stores of multi-brand retail chains, it is important to understand shoppers’ behavior at the leading chain Shoppers Stop. This study is...