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Search: person:"Krolikowska, Ewa"
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Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
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2
Customer satisfaction
2
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Krolikowska, Ewa
8
Rooney, Tara
4
Bruce, Helen L.
3
Kuenzel, Sven
3
Bruce, Helen
1
Fernandes, Jovan Velroy
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The journal of services marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of event and festival management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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The marketing review
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ECONIS (ZBW)
OLC EcoSci
4
RePEc
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BASE
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1
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
2
An attachment theory perspective of professional service providers' social bonds with their clients
Krolikowska, Ewa
;
Kuenzel, Sven
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 136-147
Persistent link: https://www.econbiz.de/10014531687
Saved in:
3
Guest editorial: investigating the effect of the physical context on customer experience
Bruce, Helen L.
;
Krolikowska, Ewa
;
Rooney, Tara
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 689-699
Persistent link: https://www.econbiz.de/10014314391
Saved in:
4
The festival customer experience : a conceptual framework
Fernandes, Jovan Velroy
;
Krolikowska, Ewa
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10014319891
Saved in:
5
Special issue: the effect of the physical context on customer experience
Bruce, Helen
(
ed.
);
Krolikowska, Ewa
(
ed.
);
Rooney, Tara
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014314424
Saved in:
6
Rethinking relationship marketing as consumer led and technology driven : propositions for research and practice
Rooney, Tara
;
Krolikowska, Ewa
;
Bruce, Helen L.
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10012483398
Saved in:
7
The effect of bonds on loyalty towards auditors : the mediating role of commitment
Kuenzel, Sven
;
Krolikowska, Ewa
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 685-700
Persistent link: https://www.econbiz.de/10003775767
Saved in:
8
Models of advertising standardisation and adaptation : it's time to move the debate forward
Krolikowska, Ewa
;
Kuenzel, Sven
- In:
The marketing review
8
(
2008
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003781197
Saved in:
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