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Search: person:"Lee, Ruby P."
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7
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Lee, Ruby P.
19
Lee, Ruby
12
Chen, Qimei
8
Johnson, Jean L.
5
Anderson, Jeffrey E.
3
Kim, Daekwan
3
He, Yi
2
Li, Jingxun
2
Naylor, Gillian
2
Tang, Xinlin
2
Wang, Yonggui
2
Wei, Yinghong
2
Zhou, Kevin Zheng
2
Anderson, Sidney T.
1
Ginn, Gregory O.
1
Grewal, Rajdeep
1
Guo, Xitong
1
Hartmann, Nathaniel N.
1
Li, Jun
1
Lu, Xiongwen
1
Ma, Shuang
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Martin, Silvia L.
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1
Ozsomer, Aysegul
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Peng, Mike W.
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Pohlmann, Attila
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Samiee, Saeed
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Sun, Li
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Sun, Sunny Li
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Tam, Leona
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Tan, Weiqiang
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Tofighi, Maryam
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Tong, Pingsheng
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Tseng, Chiung-hui
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Journal of international marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Decision sciences : DS
2
Journal of business research : JBR
2
Journal of world business : JWB
2
Asian business & management
1
Handbook of business practices and growth in emerging markets
1
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1
International business review : the official journal of the European International Business Academy
1
International journal of innovation and technology management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing in rapidly changing environments
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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2
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1
Do employee orientation and societal orientation matter in the customer orientation : performance link?
Lee, Ruby
;
Wei, Susan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014288110
Saved in:
2
Lobbying as a potent political marketing tool for product diversification : an examination of firm-government interaction
Anderson, Jeffrey E.
;
Lee, Ruby
;
Tofighi, Maryam
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 235-253
Persistent link: https://www.econbiz.de/10014303195
Saved in:
3
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
4
Indirect effects of direct subsidies : an examination of signaling effects
Li, Jun
;
Lee, Ruby
;
Wan, Junbao
- In:
Industry and innovation
27
(
2020
)
9
,
pp. 1040-1061
Persistent link: https://www.econbiz.de/10012314103
Saved in:
5
Managerial ties and knowledge transfer in business ecosystems : evidence from Korean subsidiaries in China
Li, Jingxun
;
Lee, Ruby
;
Zhang, Lian
- In:
Asian business & management
17
(
2018
)
3
,
pp. 183-207
Persistent link: https://www.econbiz.de/10011961474
Saved in:
6
Lobbying as a potent political marketing tool for firm performance : a closer look
Anderson, Jeffrey E.
;
Martin, Silvia L.
;
Lee, Ruby
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 511-521
Persistent link: https://www.econbiz.de/10011970140
Saved in:
7
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi
;
Chen, Qimei
;
Lee, Ruby
;
Wang, Yonggui
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
Saved in:
8
Collaborative relationships : the role of information technology
Tong, Pingsheng
;
Umesh, U. N.
;
Johnson, Jean L.
;
Lee, Ruby
- In:
International journal of innovation and technology …
13
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011525719
Saved in:
9
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
10
Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness
Lee, Ruby
;
Chen, Qimei
;
Hartmann, Nathaniel N.
- In:
The journal of product innovation management : an …
33
(
2016
)
4
,
pp. 455-471
Persistent link: https://www.econbiz.de/10011599109
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