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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Make the apps stand out : discoverability and perceived value are vital for adoption
Jiang, Ling
;
Zhou, Wenkai
;
Ren, Zhuoyi
;
Yang, Zhilin
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 494-513
Persistent link: https://www.econbiz.de/10013536252
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