Make the apps stand out : discoverability and perceived value are vital for adoption
Year of publication: |
2022
|
---|---|
Authors: | Jiang, Ling ; Zhou, Wenkai ; Ren, Zhuoyi ; Yang, Zhilin |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 4, p. 494-513
|
Subject: | Adoption intention | App discoverability | Environmental psychology | Partial least squares (PLS) | Perceived values |
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