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Spiller, Lisa D.
9
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Kim, Dae-Hee
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Journal of marketing education : JME
4
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1
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
2
Assessing the pedagogical value of branded digital marketing certification programs
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 77-90
Persistent link: https://www.econbiz.de/10012113850
Saved in:
3
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
4
Analyzing media types and content orientations in Facebook for global brands
Kim, Dae-Hee
;
Spiller, Lisa D.
;
Hettche, Matt
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10011297941
Saved in:
5
Database political marketing in campaigning and government
Spiller, Lisa D.
;
Bergner, Jeff
- In:
Political marketing in the United States
,
(pp. 44-60)
.
2014
Persistent link: https://www.econbiz.de/10010417797
Saved in:
6
Contemporary direct & interactive marketing
Spiller, Lisa D.
;
Baier, Martin
-
2010
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003789146
Saved in:
7
Digital direct
Spiller, Lisa D.
-
2010
Persistent link: https://www.econbiz.de/10008759358
Saved in:
8
Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses
Spiller, Lisa D.
;
Scovotti, Carol
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10003706435
Saved in:
9
Contemporary direct marketing
Spiller, Lisa D.
;
Baier, Martin
-
2005
Persistent link: https://www.econbiz.de/10001880260
Saved in:
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