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Accent-service congruence
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Call service
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Customer satisfaction
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Employee accent
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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When does service
employee
's
accent
matter? : examining the moderating effect of service type, service criticality and accent service congruence
Hill, Sally Rao
;
Tombs, Alastair G.
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1985-2013
Persistent link: https://www.econbiz.de/10013352675
Saved in:
2
"You lost me at hello" : how and when accent-based biases are expressed
Wang, Ze
;
Arndt, Aaron D.
;
Singh, Surendra N.
;
Biernat, …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009747173
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