When does service employee's accent matter? : examining the moderating effect of service type, service criticality and accent service congruence
Year of publication: |
2022
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Authors: | Hill, Sally Rao ; Tombs, Alastair G. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 7, p. 1985-2013
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Subject: | Accent-service congruence | Customer service | Service criticality | Service employee accent | Service evaluations | Service type | Kundenservice | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing |
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