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Search: subject:"Extension theory"
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Consumer behaviour
2
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2
Agri-product supply chain
1
Anthropomorphism
1
Artificial intelligence
1
Brand extension
1
Brand extension theory
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Brand image
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Brand loyalty
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Brand management
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Consumer goods
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Consumer goods industry
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Evaluation model
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Extension theory
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Fast-moving consumer goods (FMCG)
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Green brand extensions
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Index system
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Markenführung
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Markentransfer
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Qualitative research
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Supply chain competitiveness
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Sustainable product
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artificial intelligence
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consumer object relationship
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self-extension theory
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smart products
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Belk, Russell W.
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Bündgen, Karolin
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Chen, Zhou
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Claren, Saskia
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Frank, Sarah
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Hesse, Andreas
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Jordan, Werner
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Li, Hongyuan
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Ortner, Melanie
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Yan, Bo
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Operational research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
2
Evaluation of agri-product supply chain competitiveness based on
extension
theory
Yan, Bo
;
Chen, Zhou
;
Li, Hongyuan
- In:
Operational research : an international journal
19
(
2019
)
2
,
pp. 543-570
Persistent link: https://www.econbiz.de/10012127514
Saved in:
3
Servant, friend or master? : the relationships users build with voice-controlled smart devices
Schweitzer, Fiona Maria
;
Belk, Russell W.
;
Jordan, Werner
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 693-715
Persistent link: https://www.econbiz.de/10012178424
Saved in:
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