Servant, friend or master? : the relationships users build with voice-controlled smart devices
Fiona Schweitzer, Russell Belk, Werner Jordan and Melanie Ortner
| Year of publication: |
2019
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|---|---|
| Authors: | Schweitzer, Fiona Maria ; Belk, Russell W. ; Jordan, Werner ; Ortner, Melanie |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 7/8, p. 693-715
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| Subject: | Anthropomorphism | artificial intelligence | consumer object relationship | self-extension theory | smart products | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1596970 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178424