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Search: subject:"Marketing innovation"
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Innovation
74
Innovation management
49
Innovationsmanagement
49
marketing innovation
40
Marketing innovation
35
Marketing management
26
Marketingmanagement
26
New product development
26
Produktentwicklung
26
KMU
23
SME
23
Firm performance
17
Unternehmenserfolg
17
Marketing
16
product innovation
12
Product innovation
11
Technischer Fortschritt
10
Technological change
10
process innovation
10
Process innovation
9
Industrie
7
Manufacturing industries
7
Organizational innovation
7
innovation
7
Marketing Innovation
6
Technological innovation
6
Betriebliche Wertschöpfung
5
Consumer behaviour
5
International marketing
5
Internationales Marketing
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Value creation
5
organisational innovation
5
organizational innovation
5
Beziehungsmarketing
4
Brand management
4
Coronavirus
4
Deutschland
4
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Undetermined
59
Free
22
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Article
83
Book / Working Paper
6
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Article in journal
82
Aufsatz in Zeitschrift
82
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatz im Buch
1
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1
Hochschulschrift
1
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Language
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English
85
German
3
Spanish
1
Author
All
Aghazada, Elchin
2
Ahmed, Salma
2
Al-Homaidi, Eissa A.
2
Albert, Jose Ramon G.
2
Ashyrov, Gaygysyz
2
Attanasi, Giuseppe
2
Divisekera, Sarath
2
Durst, Susanne
2
Georgantzís, Nikolaos
2
Hinteregger, Christoph
2
Llerena, Patrick
2
Medrano, Natalia
2
Nguyen, Van K.
2
Olarte-Pascual, Cristina
2
Quimba, Francis Mark A.
2
Serafica, Ramonette B.
2
Tang, Ya
2
Temel, Serdal
2
Vasileiou, Efi
2
Vizmanos, Jana Flor V.
2
Zhanga, Shaoling Katee
2
Adouka, Lakhdar
1
Alabsy, Nabil Mohamed
1
Alavi, Sascha
1
Almugari, Fatehi
1
Alsyani, Majed Kassem
1
Andrada, Abigail E.
1
Antón Pérez, José Ignacio
1
Appau, Miller Williams
1
Ardito, Lorenzo
1
Arunachalam S
1
Astriani, Marcella
1
Attakora-Amaniampong, Elvis
1
Bairan, Jose Carlos Alexis C.
1
Bartoloni, Eleonora
1
Baussola, Maurizio
1
Bedraoui, Oumayma
1
Bernd, Daniele Cristina
1
Beuren, Ilse Maria
1
Bornemann, Torsten
1
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Journal of business research : JBR
7
International journal of business innovation and research : IJBIR
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of innovation management
3
The journal of business & industrial marketing
3
Discussion paper series / Philippine Institute for Development Studies
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Management dynamics in the knowledge economy
2
Working paper series
2
Administrative Sciences : open access journal
1
African journal of science, technology, innovation & development : AJSTID
1
Agricultural and Food Economics : AFE
1
Benchmarking : an international journal
1
Business and Economic Research : BER
1
Business horizons
1
Business process management journal
1
Contemporary economics
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Economics of innovation and new technology
1
Empirische Theorie der Unternehmung
1
European journal of innovation management
1
European research studies
1
FOM-Edition, FOM Hochschule für Oekonomie & Management
1
Global business & economics review
1
Global business and finance review
1
Global business review
1
Industry and innovation
1
Información comercial española : ICE : revista de economía
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Financial Studies : open access journal
1
International journal of business and economics
1
International journal of business and systems research
1
International journal of business environment : IJBE
1
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurship and small business
1
International journal of globalisation and small business : IJGSB
1
International journal of innovation : IJI journal
1
International journal of innovation science
1
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ECONIS (ZBW)
RePEc
22
EconStor
17
Other ZBW resources
7
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41
Green innovation and financial performance : a study on Italian firms
Vasileiou, Efi
;
Georgantzís, Nikolaos
;
Attanasi, Giuseppe
- In:
Research policy : policy, management and economic …
51
(
2022
)
6
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013343494
Saved in:
42
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
Saved in:
43
Do enabling management control systems stimulate innovation?
Bernd, Daniele Cristina
;
Beuren, Ilse Maria
- In:
Business process management journal
28
(
2022
)
2
,
pp. 461-480
Persistent link: https://www.econbiz.de/10013380650
Saved in:
44
Advancing small and medium-size enterprises' performance by adopting marketing and service innovation
Massoudi, Aram Hanna
;
Fatah, Sahar Jalal
- In:
International journal of procurement management
14
(
2021
)
6
,
pp. 742-758
Persistent link: https://www.econbiz.de/10012672343
Saved in:
45
Marketing
innovation
, orientation and business environment effects on newspaper firms' performance
Khanduri, Shailja
- In:
International journal of business and economics
20
(
2021
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10013175433
Saved in:
46
Sustainable development and innovation in financial services
Mahcine, Hala Miada
;
Cherchem, Mohamed
- In:
Inventi impact: microfinance & banking
(
2021
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10012815992
Saved in:
47
The value of
marketing
innovation
: market-driven versus market-driving
Tang, Ya
;
Zhanga, Shaoling Katee
;
Peng, Jianping
- In:
Journal of business research : JBR
126
(
2021
),
pp. 88-98
Persistent link: https://www.econbiz.de/10012494233
Saved in:
48
National response strategies and marketing innovations during the COVID-19 pandemic
Ding, Amy Wenxuan
;
Li, Shibo
- In:
Business horizons
64
(
2021
)
2
,
pp. 295-306
Persistent link: https://www.econbiz.de/10012494592
Saved in:
49
Innovation and productivity in tourism small and medium enterprises : a longitudinal study
Nguyen, Van K.
;
Natoli, Riccardo
;
Divisekera, Sarath
- In:
Tourism management perspectives : TMP
38
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012591872
Saved in:
50
Innovation, growth and value creation : a study of Indian companies
Jhunjhunwala, Aditya
;
Chaudhuri, Tamal D.
- In:
International journal of business innovation and …
25
(
2021
)
3
,
pp. 328-352
Persistent link: https://www.econbiz.de/10012596683
Saved in:
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