Exploring impact of selected marketing strategies on the brand differentiation
Fatehi Almugari, Nabil Mohamed Alabsy, Amgad S.D. Khaled, Eissa A. Al-Homaidi, Majed Kassem Alsyani
| Year of publication: |
2022
|
|---|---|
| Authors: | Almugari, Fatehi ; Alabsy, Nabil Mohamed ; Khaled, Amgad S.D. ; Al-Homaidi, Eissa A. ; Alsyani, Majed Kassem |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 28.2022, 3, p. 296-318
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| Subject: | marketing innovation | customer-value based pricing | creative advertising | labelling | brand differentiation | exploratory factor analysis | EFA | confirmatory factor analysis | CFA | structural equation modelling | SEM | Markenführung | Brand management | Marketingmanagement | Marketing management | Faktorenanalyse | Factor analysis | Strukturgleichungsmodell | Structural equation model | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.10041376 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013343609