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Search: subject:"Visual Rhetoric"
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visual rhetoric
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Corporate reputation review
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International journal of advertising : the review of marketing communications
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Cover images of inflight magazines as airlines' methods of impression management : Alitalia's Ulisse magazine and Finnair's Blue Wings magazine
Martikainen, Jari
;
Adriani, Roberto
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10014225825
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Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
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Aspects of visual metaphor : an operational typology of
visual
rhetoric
for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
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