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Search: subject:"prior product experience"
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Affective trust
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Click-through intention
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Elaboration likelihood model
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Prior product experience
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Uncovering the dual influence processes for click-through intention in the mobile social platform : an elaboration likelihood model perspective
Shao, Zhen
;
Zhang, Lin
;
Pan, Zhengyuan
;
Benitez, Jose
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014466188
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2
How to easily facilitate consumers' mental simulation through advertising : the effectiveness of self-referencing image dynamics on purchase intention
Yim, Mark Yi-Cheon
;
Kim, Young K.
;
Lee, Jeonggyu
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 810-834
Persistent link: https://www.econbiz.de/10012623892
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