How to easily facilitate consumers' mental simulation through advertising : the effectiveness of self-referencing image dynamics on purchase intention
Year of publication: |
2021
|
---|---|
Authors: | Yim, Mark Yi-Cheon ; Kim, Young K. ; Lee, Jeonggyu |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 810-834
|
Subject: | dynamic self-referencing | ease of mental simulation | prior product experience | Self-referencing | static self-referencing | Simulation | Konsumentenverhalten | Consumer behaviour | Experiment |
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