Sugandini, Dyah; Susilowati, Christin; Siswanti, Yuni; … - In: Journal of Industrial Engineering and Management (JIEM) 13 (2020) 1, pp. 79-92
Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green … success of a green marketing strategy. It is expected that SMEs should pay attention to the raw material purchase so that the … performance in the green marketing and business strategies context, where there is still a scarcity of studies in this context …