Guitart, Ivan A.; Schwaiger, Manfred; Eberhardt, Johanna - In: Schmalenbach Journal of Business Research (SBUR) 76 (2024) 1, pp. 1-28
In this study, we investigate whether corporate reputation reduces or amplifies mass media news' impact on market value …. We conceptualize reputation as comprising a prior knowledge, prominence, and favorability component. Additionally, we … companies, we offer evidence of corporate reputation amplifying both negative and positive mass media news' impact on market …