Lee, Seung-Hee; Workman, Jane E. - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-15
-consciousness (but not face consciousness) influenced fashion leadership. Thus, while face consciousness and public self … face consciousness; public self-consciousness; brand prestige; self-expressive brand (inner; social), and fashion … leadership. Participants were 221 university students who completed a questionnaire. Descriptive statistics, Cronbach's alpha …