How do face consciousness and public self-consciousness affect consumer decision-making?
Year of publication: |
2020
|
---|---|
Authors: | Lee, Seung-Hee ; Workman, Jane E. |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Basel : MDPI, ISSN 2199-8531. - Vol. 6.2020, 4, p. 1-15
|
Publisher: |
Basel : MDPI |
Subject: | brand prestige | expressive to brands | face consciousness | fashion leadership | public self-consciousness |
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