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Search: person:"Bhattacharya, C B"
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Bhattacharya, C.B.
17
Sen, Sankar
9
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3
Korschun, Daniel
3
Luo, Xueming
3
Bhattacharya, C. B.
2
Elsbach, Kimberly D.
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Bhattacharya, C B
1
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Glynn, Mary Ann
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ECONIS (ZBW)
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Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.
;
Bhattacharya, C.B.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 59-61
Persistent link: https://www.econbiz.de/10008769045
Saved in:
2
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
Du, Shuili
;
Bhattacharya, C. B.
;
Sen, Sankar
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1528-1546
Persistent link: https://www.econbiz.de/10009287935
Saved in:
3
Corporate social responsibility: a corporate marketing perspective
Hildebrand, Diogo
;
Sen, Sankar
;
Bhattacharya, C.B.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1353-1365
Persistent link: https://www.econbiz.de/10009329141
Saved in:
4
Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues
Craig Smith, N
;
Palazzo, Guido
;
Bhattacharya, C B
- In:
Business ethics quarterly : the journal of the Society …
20
(
2010
)
4
,
pp. 617-643
Persistent link: https://www.econbiz.de/10008717373
Saved in:
5
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Luo, Xueming
;
Bhattacharya, C.B.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 198-213
Persistent link: https://www.econbiz.de/10008328590
Saved in:
6
HR - Using Corporate Social Responsibility to Win the War for Talent - New research indicates that there are five steps that can help business leaders increase the effectiveness of...
Bhattacharya, C.B.
;
Sen, Sankar
;
Korschun, Daniel
- In:
MIT sloan management review
49
(
2008
)
2
,
pp. 37-44
Persistent link: https://www.econbiz.de/10007903985
Saved in:
7
The debate over doing good : corporate social perfomance and firm-idiosyncratic risk
Luo, Xueming
;
Bhattacharya, C. B.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 3-22
Persistent link: https://www.econbiz.de/10009893518
Saved in:
8
Stakeholder Marketing: Beyond the Four Ps and the Customer
Bhattacharya, C.B.
;
Korschun, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 113
Persistent link: https://www.econbiz.de/10007995615
Saved in:
9
Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families
Du, Shuili
;
Sen, Sankar
;
Bhattacharya, C.B.
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10008109407
Saved in:
10
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
Du, Shuili
;
Bhattacharya, C.B.
;
Sen, Sankar
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10007765864
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