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Block, Martin P.
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Schultz, Don E.
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Journal of business research : JBR
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Journal of marketing communications
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ECONIS (ZBW)
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Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-188
Persistent link: https://www.econbiz.de/10009993268
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How U.S. consumers view in-store promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-55
Persistent link: https://www.econbiz.de/10008769047
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