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Search: person:"Hernandez, Monica"
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11
English
1
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Hernandez, Monica D.
6
Hernandez, Monica
4
Minor, Michael S.
4
Pudney, Stephen
3
Wang, Yong Jian
3
Hancock, Ruth
2
Barker, Geraldine
1
Caballero, Rafael
1
Chapa, Sindy
1
Hernandez, Monica D
1
Hernández, Monica
1
Maroto Acín, Juan Antonio
1
Melle Hernández, Mónica
1
Minor, Michael S
1
Sutherland, Holly
1
Wei, Jie
1
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European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Fiscal studies : the journal of the Institute for Fiscal Studies
1
International marketing review
1
Journal of applied econometrics
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of public economics
1
Operations research, Management science : OR MS ; the international literature digest
1
Papeles de economía española
1
Qualitative market research : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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OLC EcoSci
ECONIS (ZBW)
46
RePEc
14
Other ZBW resources
9
EconStor
5
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1
Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael S.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10009974231
Saved in:
2
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael S.
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009853876
Saved in:
3
A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10009266436
Saved in:
4
F INFORMATION COMMERCE & TECHNOLOGY - Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task - F...
Wang, Yong Jian
;
Minor, Michael S
;
Hernandez, Monica D
- In:
Operations research, Management science : OR MS ; the …
51
(
2011
)
5
,
pp. 553-557
Persistent link: https://www.econbiz.de/10009813419
Saved in:
5
Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice
Hernandez, Monica
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10008373334
Saved in:
6
Consumer responses to East-West writing system differences: A literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael S.
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-594
Persistent link: https://www.econbiz.de/10008640537
Saved in:
7
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael S.
- In:
Journal of business research : JBR
63
(
2010
)
9
,
pp. 935-943
Persistent link: https://www.econbiz.de/10008443963
Saved in:
8
Determinants of children's attitudes towards "advergames": the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
2
,
pp. 112-120
Persistent link: https://www.econbiz.de/10008270673
Saved in:
9
Measurement error in models of welfare participation
Hernandez, Monica
;
Pudney, Stephen
- In:
Journal of public economics
91
(
2007
)
1
,
pp. 327-342
Persistent link: https://www.econbiz.de/10007391774
Saved in:
10
The welfare cost of means-testing: pensioner participation in income support
Hernandez, Monica
;
Pudney, Stephen
;
Hancock, Ruth
- In:
Journal of applied econometrics
22
(
2007
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10007723955
Saved in:
1
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