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Hu, Ye
8
Bradlow, Eric T.
2
Ho, Teck-Hua
2
Krieger, Abba M.
2
Lodish, Leonard M.
2
Ahearne, Michael
1
Hausman, Jerry
1
Hayati, Babak
1
Hu, Ye Fa
1
Hu, Yu (Jeffrey)
1
Lam, Son K
1
Li, Xinxin
1
Ren, Charlotte R.
1
Schillewaert, Niels
1
Tao, Fei
1
Wang, Xin
1
Zhou, Zu De
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Journal of advertising research
2
Journal of marketing research : JMR
2
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
26
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1
Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing
Ren, Charlotte R.
;
Hu, Ye
;
Hu, Yu (Jeffrey)
;
Hausman, Jerry
- In:
Management science : journal of the Institute for …
57
(
2011
)
6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10009163514
Saved in:
2
Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews
Hu, Ye
;
Li, Xinxin
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 123-134
Persistent link: https://www.econbiz.de/10009164366
Saved in:
3
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Lam, Son K
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-147
Persistent link: https://www.econbiz.de/10008716269
Saved in:
4
Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets
Hu, Ye
;
Wang, Xin
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 200-208
Persistent link: https://www.econbiz.de/10008424887
Saved in:
5
An Update of Real-World TV Advertising Tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10008273038
Saved in:
6
Application and modeling of resource service trust-QoS evaluation in manufacturing grid system
Tao, Fei
;
Hu, Ye Fa
;
Zhou, Zu De
- In:
International journal of production research : American …
47
(
2009
)
6
,
pp. 1521-1550
Persistent link: https://www.econbiz.de/10008161808
Saved in:
7
An Analysis of Real World TV Advertising Tests: A 15-Year Update
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 341-353
Persistent link: https://www.econbiz.de/10007874350
Saved in:
8
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
Bradlow, Eric T.
;
Hu, Ye
;
Ho, Teck-Hua
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 392-396
Persistent link: https://www.econbiz.de/10006645681
Saved in:
9
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
Bradlow, Eric T.
;
Hu, Ye
;
Ho, Teck-Hua
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10006645685
Saved in:
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