An Analysis of Real World TV Advertising Tests: A 15-Year Update
Year of publication: |
2007
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Authors: | Hu, Ye ; Lodish, Leonard M. ; Krieger, Abba M. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 3, p. 341-353
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