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Koll, Oliver
6
Deleersnyder, Barbara
3
Dekimpe, Marnik G.
2
Kreuzer, Maria
1
Mühlbacher, Hans
1
Steenkamp, Jan-Benedict E. M.
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Steenkamp, Jan-Benedict E.M.
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European journal of marketing : EJM
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ECONIS (ZBW)
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Destination discount: a sensible road for national brands?
Deleersnyder, Barbara
;
Koll, Oliver
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10010021190
Saved in:
2
Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages
Koll, Oliver
;
von Wallpach, Sylvia
;
Kreuzer, Maria
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 584-603
Persistent link: https://www.econbiz.de/10008416423
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3
Win–win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10007755815
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4
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009893462
Saved in:
5
Balanced versus focused responsiveness to core constituencies and organizational effectiveness
Koll, Oliver
;
Woodside, Arch G.
;
Mühlbacher, Hans
- In:
European journal of marketing : EJM
39
(
2005
)
9
,
pp. 1166-1183
Persistent link: https://www.econbiz.de/10006077105
Saved in:
6
The Strategy-Focused Organization - Robert S. Kaplan and David P. Norton, Harvard Business School Press, Boston, 2001, 400 pages, US29.95
Koll, Oliver
- In:
Journal of business research : JBR
55
(
2002
)
6
,
pp. 531
Persistent link: https://www.econbiz.de/10006723556
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