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Plassmann, Hilke
5
Kenning, Peter
3
Ahlert, Dieter
2
Ambler, Tim
1
Braeutigam, Sven
1
Evanschitzky, Heiner
1
Iyer, Gopalkrishnan R.
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Meffert, Heribert
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Marketing : ZFP ; journal of research and management
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Qualitative market research : an international journal
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OLC EcoSci
ECONIS (ZBW)
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1
Branding the brain: A critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Zoëga
; …
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10009838774
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2
Neues aus Nachbargebieten - Consumer Neuroscience. Implikationen neurowissenschaftlicher Forschung für das Marketing.
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 55
Persistent link: https://www.econbiz.de/10007609270
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3
What can advertisers learn from neuroscience?
Plassmann, Hilke
;
Ambler, Tim
;
Braeutigam, Sven
; …
- In:
International journal of advertising : the quarterly …
26
(
2007
)
2
,
pp. 151-176
Persistent link: https://www.econbiz.de/10008125588
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4
Applications of functional magnetic resonance imaging for market research
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 135-152
Persistent link: https://www.econbiz.de/10009853787
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5
The relative strength of affective commitment in securing loyalty in service relationships
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of business research : JBR
59
(
2006
)
12
,
pp. 1207-1213
Persistent link: https://www.econbiz.de/10007383392
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