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Singer, John G.
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MIT sloan management review
2
Business strategy series
1
Journal of business strategy
1
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OLC EcoSci
ECONIS (ZBW)
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AGENDA - What Strategy Is Not - Technology- or platform-driven strategy is a fast track to commoditization.
Singer, John G.
- In:
MIT sloan management review
49
(
2008
)
2
,
pp. 96
Persistent link: https://www.econbiz.de/10007903978
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2
Strategically thinking about the subject of strategy
Singer, John G.
- In:
Business strategy series
9
(
2008
)
4
,
pp. 211-212
Persistent link: https://www.econbiz.de/10009896356
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3
AGENDA - Systems Marketing for the Information Age - The paradigm of brand is worn out. Marketing and strategy must now be about shaping the competitive ecosystem.
Singer, John G.
- In:
MIT sloan management review
48
(
2006
)
1
,
pp. 96
Persistent link: https://www.econbiz.de/10007304855
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4
Framing brand management for marketing ecosystems
Singer, John G.
- In:
Journal of business strategy
27
(
2006
)
5
,
pp. 50
Persistent link: https://www.econbiz.de/10007292170
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