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Moorman, Christine
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Spencer, Fredrika J.
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Wies, Simone
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Moorman, Christine
;
Wies, Simone
;
Mizik, Natalie
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 934-951
Persistent link: https://www.econbiz.de/10010055629
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Innovation and the ratchet effect : how firms trade off value creation in financial and product markets
Moorman, Christine
;
Spencer, Fredrika J.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 115-141
Persistent link: https://www.econbiz.de/10009893513
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